News - Michelin Raceway Road Atlanta
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Fox Factory, Inc. Extends Partnership With Michelin Raceway Road Atlanta

Fox Factory, Inc. (FOX) has committed to a long-term sponsorship extension and advancement with Michelin Raceway Road Atlanta, which will further the partnership forged in 2017 and continue Fox Factory’s entitlement of the FOX Factory 120. It will also retain the existing prominent track signage and branding, among other annual activations.

Fox Factory, Inc., a leader in performance defining suspension products, has signed on to extend the existing partnership with Michelin Raceway for many years to come in an effort to strengthen roots at the northeast Georgia race track. Since 2017, FOX has served as the entitlement sponsor of the FOX Factory 120, a 120-minute sprint race and the season finale for the IMSA Michelin Pilot Challenge as part of the Motul Petit Le Mans weekend. The new agreement maintains that entitlement.

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Wayne Taylor Racing Cadillac DPI Wins Classic Motul Petit Le Mans

The world renowned Motul Petit Le Mans is a 10-hour endurance test that on Saturday was dramatically decided in the final seconds in the final three corners of the scenic 2.54-mile Road Atlanta road course nestled in the rolling hills of North Georgia.

The No. 10 Konica Minolta Cadillac DPi-V.R. driven by Renger Van Der Zande, took advantage of the No. 5 Mustang Sampling Racing Cadillac DPi running out of gas three turns from the finish line to take the victory in the IMSA WeatherTech SportsCar Championship season finale by 5.3-seconds over the No. 77 Mazda Team Joest Mazda DPi.

A little further behind on track, the No. 31 Whelen Engineering Cadillac DPi benefitted from a different fuel situation – driver Felipe Nasr saving enough gas by a consistently slow and steady late race pace to finish eighth overall, one position behind the closest title contender. But that was still good enough to earn the season Prototype championship - the Action Express Racing Team’s fourth championship in the last five years.

Read More at IMSA.com

Michelin And Road Atlanta Announce Naming Rights Agreement To Begin in 2019

Beginning in January of 2019, Michelin North America and Road Atlanta will further their existing partnership and make history at the north Georgia race track, as it officially becomes Michelin Raceway Road Atlanta.

Michelin is writing a new page in the history books at Road Atlanta, as it becomes the first-ever entitlement partner of the track. Equally as significant, Michelin will lend its name to a race track for the first time in its existence.

Currently, Michelin North America serves as the Official Tire Partner at Road Atlanta. The front straight bridge is branded with the tire company’s iconic Michelin Man, as are many other signs throughout the 750-acre property. As soon as the clock rolls into the new year, Michelin’s existing presence at Road Atlanta will be substantially increased, as naming rights to the entire road racing facility will be transferred to the global tire company.

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  • Coca-Cola, Porsche Join Forces for Iconic Livery on Weathertech Championship GLTM-leading 911 RSR Race Cars for 2019 Season-Ending Motul Petit Le Mans +

    Coca-Cola, Porsche Join Forces for Iconic Livery on Weathertech Championship GLTM-leading 911 RSR Race Cars for 2019 Season-Ending Motul Petit Le Mans Coke is it! That familiar slogan adorned the sides of IMSA legend Bob Akin’s Porsche race cars from 1980 through Read More
  • Elias Wins Race Two At Michelin Raceway Road Atlanta +

    Elias Wins Race Two At Michelin Raceway Road Atlanta Yoshimura Suzuki’s Toni Elias won his first race of the 2019 MotoAmerica EBC Brakes Superbike Series, the Spaniard besting Westby Read More
  • Wayne Taylor Racing Cadillac DPI Wins Classic Motul Petit Le Mans +

    Wayne Taylor Racing Cadillac DPI Wins Classic Motul Petit Le Mans The world renowned Motul Petit Le Mans is a 10-hour endurance test that on Saturday was dramatically decided in the Read More
  • Driving Club at Road Atlanta Grand Opening Soon! +

    Driving Club at Road Atlanta Grand Opening Soon! The brand-new Driving Club at Road Atlanta is in the final days ahead of their grand opening, so now is Read More
  • FOX Factory Signs On As Official Partner Of Road Atlanta +

    FOX Factory Signs On As Official Partner Of Road Atlanta BRASELTON, Ga. (Sept. 27, 2017) – Road Atlanta has a new long-term partner in FOX Factory Holding Corp. (FOX), a ride Read More
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