October 13, 2023
Mission Foods Named Official Tortilla Chip of Michelin Raceway Road Atlanta
Mission Foods has been named the Official Tortilla Chip of Michelin Raceway Road Atlanta, just days ahead of the 26th Motul Petit Le Mans season-ending IMSA WeatherTech SportsCar Championship event.
Mission Foods is the world’s leading brand of tortillas and wraps and through its relationship with Michelin Raceway Road Atlanta will expand its presence in front of one of IMSA’s largest crowds gathered this weekend for the Motul Petit Le Mans and all annual events taking place at the 2.54-mile, 12-turn facility located north of Atlanta.
The multi-year partnership will include prominent track-side branding, and Mission Foods will have significant exposure on the NBC Sports broadcast of the Motul Petit Le Mans. Peacock TV, NBCUniversal’s streaming service, will feature flag-to-flag coverage of the race beginning at 11:40 a.m. Saturday, with the final hours of the race also broadcast on USA Network beginning at 6:30 p.m.
Mission Foods will also activate in the Raceway’s Fan Zone and Mission Foods products will be available at Michelin Raceway Road Atlanta concession locations.
"Mission Foods is a leading global brand and a tremendous addition to the Michelin Raceway Road Atlanta family of partners,” said Rick Humphrey, president and general manager of Michelin Raceway Road Atlanta. “Mission Foods’ presence in motorsports is significant and having a market leader such as Mission Foods associated with this legendary facility is a testament to our tremendous fan base."
"As a leading global brand, we’re excited for this new partnership and proud to be the official tortilla and tortilla chip of Michelin Raceway at Road Atlanta,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “This sponsorship allows us to interact with fans in an exciting environment and to be part of popular racing events such as Motul Petit Le Mans, Drift Atlanta, and MotoAmerica for the next five years."
In addition to Mission Foods' partnership at Michelin Raceway Road Atlanta, the brand supports motorsports teams, drivers and fans through ongoing relationships including the Arrow McLaren IndyCar Team, MotoAmerica, American Flat Track, Trans-Am IGT/SVRA, the Mission #2Fast2Tasty NHRA Challenge, WeatherTech Raceway Laguna Seca and more.
Gates are now open and competition is underway at Michelin Raceway Road Atlanta, with three races slated for Friday and the Motul Petit Le Mans headlining the weekend on Saturday. Tickets are still available at www.roadatlanta.com.