Printer’s Ale Manufacturing Co. and Michelin Raceway Road Atlanta have renewed their partnership as part of an expanded multi-year agreement, which elevates Printer’s Ale to the Official Craft Beer of Drift Atlanta, as well as the Preferred Craft Beer Partner of Michelin Raceway Road Atlanta.

The craft beer maker and the racetrack will primarily be activating around two of Michelin Raceway’s largest events of the year, Drift Atlanta in May and the 28th Annual Motul Petit Le Mans in October, with additional year-long elements.

Printer’s Ale Manufacturing Co. is based in Carrollton, Ga., where the brewery houses a 20-barrel production system and a taproom open to the public. Printer’s Ale’s rich history is rooted in a family-owned printing business that dates back to the early 1800’s, which then developed into a brewery founded on the same family legacy of passion and excellence. Those foundations sparked an enthusiasm for motorsport, leading Printer’s Ale to partner with the world-renowned racetrack.   

"Partnering with Michelin Raceway Road Atlanta just makes sense for us," said Greg Smith, owner of Printer’s Ale Manufacturing Co. "There’s a shared respect for precision, performance, and hands-on craftsmanship that runs deep in both racing and brewing. As a lifelong racing enthusiast and a brewer, this partnership feels like a natural fit—both worlds are built on constant tinkering and the drive to keep improving."

Some of Printer’s Ale’s top sellers, including Everyday Cyan, Everyday Magenta and Dylux, will be available for purchase at various locations on the Michelin Raceway property throughout the year, especially around the Drift Atlanta and Motul Petit Le Mans event weekends. The craft beer will also be featured in the Michelin Tower as an option for hospitality catering packages.

“Printer’s Ale is a family business that has yielded great achievements for many generations, and we’re thrilled to be a part of their story,” said Rick Humphrey, president and general manager of Michelin Raceway Road Atlanta. “Printer’s exceptional variety of beers will be available throughout the year here at Michelin Raceway. We believe this is the intersection of superior beer and iconic racing – a perfect combination to spend a day at the track. We hope our guests will find a new spectating beer in Printer’s Ale and keep that tradition for years to come.”

Drift Atlanta gates open on Thursday, May 8 for three days of intense side-by-side Formula DRIFT battles and off-track fan activities. GRIDLIFE competition and full-course drifting also join the action, which concludes on Saturday, May 10.

The 28th Annual Motul Petit Le Mans kicks off on Wednesday, Oct. 8 and culminates with the 10-hour IMSA WeatherTech Championship season finale endurance race on Saturday, Oct. 11. This four-day event also features competition from the IMSA Michelin Pilot Challenge in the FOX Factory 120, the VP Racing SportsCar Challenge, Whelen Mazda MX-5 Cup presented by Michelin, and Porsche Carrera Cup North America.

Tickets are on sale now at www.roadatlanta.com.

ABOUT PRINTER’S ALE MANUFACTURING CO.
Printer’s Ale Manufacturing Co. is a 20-barrel production brewery and taproom based in Carrollton, Georgia, built on generations of passion for craft and creation. Born from a family-owned printing company, we brew beer with the same precision, curiosity, and love for making things that have guided our family’s trades for decades—on the press and in the brewhouse. We’re tinkerers, entrepreneurs, and dreamers, crafting bold beers like Cyan, Magenta, Yellow, Black, and Dylux. At Printer’s Ale, we invite you to experience the intersection of hard work and imagination—Work Hard. Drink Printer’s.