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VP Racing Fuels and Their Stay Frosty Coolant Brand Acquires Naming Rights to IMSA Michelin Pilot Challenge Race at Michelin Endurance Challenge Weekend

The IMSA Michelin Pilot Challenge race set for Sunday, Sept. 6 at Michelin Raceway Road Atlanta has been named the VP Racing Stay Frosty Coolants 240, track officials announced today. This four-hour sports car race is part of Michelin Endurance Challenge Weekend, which begins Friday, Sept. 4.

The Michelin Endurance Challenge Weekend is comprised of six races across four different IMSA series and will close with the newly named VP Racing Stay Frosty Coolants 240, showcasing the GS and TCR classes of the Michelin Pilot Challenge series, as the weekend finale.

Michelin To Serve As Title Sponsor for IMSA Labor Day Weekend at Michelin Raceway Road Atlanta; TireRack.com To Serve As Title Sponsor of Six-Hour Race

Michelin Raceway Road Atlanta announced today that the newly named Michelin Endurance Challenge Weekend at Michelin Raceway Road Atlanta, set for Sept. 4-6, will showcase Michelin’s retail partner, TireRack.com, as the entitlement sponsor of the featured IMSA WeatherTech SportsCar Championship six-hour race.

The TireRack.com Grand Prix at Michelin Raceway Road Atlanta is set for Saturday, Sept. 5 and is one of six races on the Michelin Endurance Challenge Weekend schedule. The TireRack.com entitlement leverages Michelin’s partnership with the tire retail giant and TireRack.com will be featured throughout the facility with prominent track signage and will be a part of the pre-race ceremonies.

IMSA Six-Hour Race Coming to Michelin Raceway Road Atlanta in September

Michelin Raceway Road Atlanta and the International Motor Sports Association (IMSA) announced today that through a realignment of event dates, Michelin Raceway now will host a six-hour IMSA event over Labor Day weekend, Sept. 4-6.