Formula DRIFT Extends Partnership With Road Atlanta into 2018

Long Beach, Calif. – March 1, 2016 – Formula DRIFT presented by BlackVue has renewed their partnership with Road Atlanta for three years extending into 2018. The inaugural Formula DRIFT event was held at Road Atlanta in 2004 and will now be one of the longest relationships for the Series.

“Road Atlanta will always be a historic and sentimental venue for the Series,” said Jim Liaw, president and co-founder of Formula DRIFT. “Since the beginning Road Atlanta has believed in this then unknown sport of drifting and here we are thirteen years later. The venue dedicated resources to build the now famous Turn 10 “horseshoe” that fans and drivers have come to love for exciting door-to-door action.”

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Drift Atlanta – Why It’s Important

For most of my life I would consider myself a traditional motorsports fan. Formula 1, Indy cars, and sportscars made up the bulk of the racing I kept up with both on television and in person. Like many, I viewed racing as who goes the fastest over a set distance or period of time.

Over the past dozen or so years drifting, a sport that originated in Japan, has gained more and more traction in the United States while attracting a younger audience than more traditional motorsports. As is often the case when new trends emerge, the traditional motorsports fan scoffed at this new form of competition. Many didn’t like the fact that the winners are determined based on a judging criteria rather than being the first across a finish line, or that driving technique is more important than out-and-out speed.

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Global Time Attack at Road Atlanta, GA "Drift Atlanta - Formula Drift" May 10-11, 2013

Global Time Attack returns to Road Atlanta to kick off the 2013 GTA Pro Championship series at Drift Atlanta with Formula Drift. Road Atlanta's Drift Atlanta event featuring Formula DRIFT consistently draws crowds well over 20,000 Motorsport fans! This is the largest attended time attack event in the country! Last year the Global Time Attack field was comprised of 24 time attack teams and Jeff Westphal stood out with a record- breaking lap of 1:23.628 in the GST Motorsports 2006 Subaru Impreza L. Who will beat this time in 2013? We have already confirmed a few entries from teams in California, Arizona, and even Canada that are making the trip to Road Atlanta for Global Time Attack.

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