- Category: Road Atlanta
- Published: Wednesday, June 21 2017 13:20
For Immediate Release
June 21, 2017
BRASELTON, Ga. — Leon Farmer & Company, a regional distributor for Anheuser-Busch products, and Road Atlanta have renewed their multi-year partnership to extend for years to come, track officials announced.
Leon Farmer rejoins the Road Atlanta family of partners just in time for one of the most exciting seasons to date for the world-famous road racing facility. This year marks the 20th running of the Motul Petit Le Mans, a monumental anniversary for the 10-hour sportscar race that began in 1998 and has flourished into an internationally-renowned racing destination.
"Anheuser-Busch and Leon Farmer & Company are excited to extend our partnership with Road Atlanta," said Chris Stallings, Vice President of Sales and Marketing for Leon Farmer & Company. "This track continues to be a great destination for racing fans and we're thrilled to be a part of the track's continued success. Road Atlanta is a great fit for Anheuser-Busch and our product portfolio, so we're looking forward to continuing our brand efforts at all the events held at Road Atlanta."
"The fans at Road Atlanta are some of the most faithful in any sport and they stay loyal to their brands," stated Geoff Lee, president and general manager at Road Atlanta. "Anheuser-Busch is recognized across the globe and with such a strong national and international fan base, this is a great venue to promote the brand. We're proud to not only sell their products here at Road Atlanta, but also to call Anheuser-Busch and Leon Farmer our partners."
Anheuser-Busch products will continue to be available for sale throughout the Road Atlanta property during spectator events and for private functions. The beverage company will also be featured on signage across the 750-acre facility and in the race track's promotional materials.
The 20th Anniversary Motul Petit Le Mans four-day festival of speed kicks off on Wednesday, October 4 and culminates with the 10-hour IMSA WeatherTech SportsCar Championship season finale on Saturday, October 7.
Leon Farmer & Company has been a family owned and operated distributor of Anheuser-Busch products since 1958. The company proudly services 27 counties in Northeast Georgia, including Athens and Gainesville, and provides more than 200 brands and 500 packages of quality domestic, craft and import beer as well as waters, teas and juices to its customers.
ABOUT ROAD ATLANTA
Road Atlanta opened in 1970 and is recognized as one of the finest road racing circuits in North America. Located less than an hour north of downtown Atlanta, the track hosts several major events during the year including the world-famous Motul Petit Le Mans, Drift Atlanta presented by Papa John's, The Mitty vintage classic, MotoAmerica superbike event and numerous club and corporate events.