VP Racing Fuels Commits To Long-Term Partnership Renewal With Road Atlanta

BRASELTON, Ga. (April 6, 2018) – VP Racing Fuels, a long-standing partner of Road Atlanta, has renewed their relationship with the northeast Georgia racetrack for many years to come.

As the official fuel supplier of Road Atlanta and an annual partner of the legendary facility and its lineup of spectator events, VP Racing Fuels branding will be prominently displayed throughout the 750-acre property. Guests can expect to see signage all across the facility, and track day participants may choose from a selection of high-grade VP Racing fuel for purchase.

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Fox Factory Renews Rights To Fox Factory 120 Race For 2018

After a successful conclusion to the 2017 season, FOX Factory has once again partnered with Road Atlanta for the FOX Factory 120 race during Motul Petit Le Mans weekend, Oct. 10-13.

FOX Factory signed on in late 2017 as an official track sponsor, securing entitlement rights to the Friday race of the Motul Petit Le Mans weekend and as an official partner of Motul Petit Le Mans. This Friday race is a 120-minute wheel-to-wheel showdown featuring the IMSA Continental Tire SportsCar Challenge, a feature series that supports the IMSA WeatherTech SportsCar Challenge. Again in 2018, the FOX Factory 120 entitlement partner will experience the benefits of being associated with such a prestigious and thrilling race, which is a fan-favorite during the larger Motul Petit Le Mans event.

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The Driving Club At Road Atlanta Takes Up Residence At Northeast Georgia Circuit

BRASELTON, Ga. (March 16, 2018) – A new owner’s and driver’s organization, The Driving Club at Road Atlanta, has moved on to the premises at the legendary Braselton race track to host a number of annual track days and other events for their exclusive membership.

The Driving Club at Road Atlanta will take over the former driving school building, which is approximately 20,000+ square feet and will now house the entire club operation. Limited memberships to the club are currently available, providing access to all the club amenities. In addition to offering member-exclusive track days, the driving club will feature luxury vehicle storage for a select numbers of owners, exotic driving programs, corporate events and more. Members can also utilize a private entrance to the track, resident professional coaching, catered meals, trackside refreshments and end-of-day receptions.

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The 24 Hours of Lemons Dec. 9-10

At the first 24 Hours of Lemons in ‘06, most drivers were guys who’d been too slow, too cheap, or too chicken to try "real" racing before.

In other words, typical gearheads.

That included series creator Jay Lamm, a longtime auto journalist who loved the idea of racing but hated the seemingly endless costs, hassles, and bad vibes that came with getting started. So Jay created a just-for-fun endurance roadracing series that limited car values to $500 or less, let folks go wheel-to-wheel just on their street license, and pushed away the aggro fun-spoilers with rules like Lemons 2.4, one that specifically prohibits whiners.

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Anheuser-Busch and Road Atlanta Continue Partnership into 2017 and Beyond

Leon Farmer rejoins the Road Atlanta family of partners just in time for one of the most exciting seasons to date for the world-famous road racing facility. This year marks the 20th running of the Motul Petit Le Mans, a monumental anniversary for the 10-hour sportscar race that began in 1998 and has flourished into an internationally-renowned racing destination.

"Anheuser-Busch and Leon Farmer & Company are excited to extend our partnership with Road Atlanta," said Chris Stallings, Vice President of Sales and Marketing for Leon Farmer & Company. "This track continues to be a great destination for racing fans and we're thrilled to be a part of the track's continued success. Road Atlanta is a great fit for Anheuser-Busch and our product portfolio, so we're looking forward to continuing our brand efforts at all the events held at Road Atlanta."

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Michelin and Road Atlanta Team Up For Excitement

Michelin has enjoyed great success in competition at Road Atlanta and beginning in 2017, Michelin will be the Official Tire of Road Atlanta and the Official Tire of Motul Petit Le Mans, as announced by track officials today.

Located just over 100 miles from the Michelin North American headquarters in Greenville, S.C., the 2.54 mile Road Atlanta circuit has long been referred to as a "home track" for Michelin. Michelin has competed at every Petit Le Mans event since the inaugural race in 1998, and is the winningest tire maker in Petit Le Mans history, having claimed 16 overall race wins, including a stunning overall race win by a Porsche GTLM class entry in the rain-soaked 2015 event.

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Latest News

  • VP Racing Fuels Commits To Long-Term Partnership Renewal With Road Atlanta +

    VP Racing Fuels Commits To Long-Term Partnership Renewal With Road Atlanta BRASELTON, Ga. (April 6, 2018) – VP Racing Fuels, a long-standing partner of Road Atlanta, has renewed their relationship with the Read More
  • Fox Factory Renews Rights To Fox Factory 120 Race For 2018 +

    Fox Factory Renews Rights To Fox Factory 120 Race For 2018 After a successful conclusion to the 2017 season, FOX Factory has once again partnered with Road Atlanta for the FOX Read More
  • The Driving Club At Road Atlanta Takes Up Residence At Northeast Georgia Circuit +

    The Driving Club At Road Atlanta Takes Up Residence At Northeast Georgia Circuit BRASELTON, Ga. (March 16, 2018) – A new owner’s and driver’s organization, The Driving Club at Road Atlanta, has moved on Read More
  • Full 2018 Schedule Confirmed —Tickets On Sale Now! +

    Full 2018 Schedule Confirmed —Tickets On Sale Now! This year’s spectator line-up is bigger and better than ever and we can’t wait to share each and every event Read More
  • The 24 Hours of Lemons Dec. 9-10 +

    At the first 24 Hours of Lemons in ‘06, most drivers were guys who’d been too slow, too cheap, or Read More
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