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Fan Activities Galore in Store for 20th Anniversary Motul Petit Le Mans

BRASELTON, Ga. (August 24, 2017) – In celebration of the 20th anniversary of the famed Motul Petit Le Mans, Road Atlanta will offer a multitude of new fan activities at this year’s event to support the wheel-to-wheel racing action on track, October 4 - 7.

Since the very first Petit Le Mans in 1998, Road Atlanta has been an international stage for one of the most iconic sportscar races in history. Owing its heritage to the 24 Hours of Le Mans in La Sarthe, France, Motul Petit Le Mans will celebrate 20 years of the event in style for the season finale of the IMSA WeatherTech SportsCar Championship and the Patrón North American Endurance Cup.

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Anheuser-Busch and Road Atlanta Continue Partnership into 2017 and Beyond

Leon Farmer rejoins the Road Atlanta family of partners just in time for one of the most exciting seasons to date for the world-famous road racing facility. This year marks the 20th running of the Motul Petit Le Mans, a monumental anniversary for the 10-hour sportscar race that began in 1998 and has flourished into an internationally-renowned racing destination.

"Anheuser-Busch and Leon Farmer & Company are excited to extend our partnership with Road Atlanta," said Chris Stallings, Vice President of Sales and Marketing for Leon Farmer & Company. "This track continues to be a great destination for racing fans and we're thrilled to be a part of the track's continued success. Road Atlanta is a great fit for Anheuser-Busch and our product portfolio, so we're looking forward to continuing our brand efforts at all the events held at Road Atlanta."

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Michelin and Road Atlanta Team Up For Excitement

Michelin has enjoyed great success in competition at Road Atlanta and beginning in 2017, Michelin will be the Official Tire of Road Atlanta and the Official Tire of Motul Petit Le Mans, as announced by track officials today.

Located just over 100 miles from the Michelin North American headquarters in Greenville, S.C., the 2.54 mile Road Atlanta circuit has long been referred to as a "home track" for Michelin. Michelin has competed at every Petit Le Mans event since the inaugural race in 1998, and is the winningest tire maker in Petit Le Mans history, having claimed 16 overall race wins, including a stunning overall race win by a Porsche GTLM class entry in the rain-soaked 2015 event.

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  • Anheuser-Busch and Road Atlanta Continue Partnership into 2017 and Beyond +

    Anheuser-Busch and Road Atlanta Continue Partnership into 2017 and Beyond Leon Farmer rejoins the Road Atlanta family of partners just in time for one of the most exciting seasons to Read More
  • Michelin and Road Atlanta Team Up For Excitement +

    Michelin and Road Atlanta Team Up For Excitement Michelin has enjoyed great success in competition at Road Atlanta and beginning in 2017, Michelin will be the Official Tire Read More
  • Chevrolet Renews Long-Standing Partnership with Road Atlanta +

    BRASELTON, Ga. – Chevrolet returns as Official Vehicle and the Official Truck of Road Atlanta for 2017 and beyond. Chevrolet, who Read More
  • Motul Signs On as Title Sponsor of Petit Le Mans +

    Motul Petit Le Mans BRASELTON, Ga. (January 27, 2017) – Motul will serve as the title sponsor for the world-renowned Petit Le Mans 10-hour endurance Read More
  • 2017 IMSA WeatherTech Sportscar Championship Schedule Revealed +

    2017 IMSA WeatherTech Sportscar Championship Schedule Revealed ELKHART LAKE, Wis. (August 5, 2016) – The 2017 IMSA WeatherTech SportsCar Championship schedule unveiled today in Road America’s new Read More
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