Front Page Left Column - Michelin Raceway Road Atlanta
We use cookies to understand how you use our site and give you an awesome experience.
By using our site, you acknowledge that you have read and agree to our Privacy Policy and Terms of Use.

Dignitaries Dedicate Michelin Tower at Michelin Raceway Road Atlanta

Michelin Raceway Road AtlantaOfficials from IMSA, Michelin and Michelin Raceway Road Atlanta dedicated the track’s most visible improvement with Friday’s ribbon-cutting ceremony outside the sparkling new Michelin Tower that hovers above the front stretch of the historic circuit outside Atlanta.

The 52,000-square-foot facility, four stories high with a viewing deck on top, houses three floors of hospitality and suite space as well as one floor for the media center and broadcast booths. In addition to race weekends, the tower is available to host events year round – even when no cars are on track.

The Michelin Tower further cements the relationship between the 50-year-old racetrack and the tire maker, which became entitlement sponsor of the facility in January. Geoff Lee, president and general manager of Michelin Raceway, and Alexis Garcon, chairman and president of Michelin North America, participated in the ribbon cutting as a host of IMSA executives – Chairman Jim France, President Scott Atherton, CEO Ed Bennett and IMSA Properties Vice President Rick Humphrey – looked on.

Read More
Chateau Elan

Check Out Our App!

Road Atlanta AppAhead of the 22nd Annual Motul Petit Le Mans, we’ve debuted a new app to keep you informed while you’re here at Michelin Raceway! With new features such as an interactive map, streamlined navigation, event information and the activities and on-track sessions you don’t want to miss will all be at your fingertips!

Download

Get the Fast Track Newsletter
  • Ferrari Racing Days March 6-8 +

    Ferrari Racing Days <span style=March 6-8" /> Ferrari Racing Days - Weekend and One-Day tickets on sale now. The Ferrari Challenge is a single-make racing series, hosted at six of the most acclaimed Read More
  • NASA-SE March 14-15 +

    NASA-SE <span style=March 14-15" /> The National Auto Sport Association (NASA) was formed in 1991 to deliver high quality motorsports events to enthusiasts at major racing venues throughout the nation. Read More
  • SCCA March 20-22 +

    SCCA <span style=March 20-22" /> The Sports Car Club of America is the backbone of American road racing, and the Atlanta Region is extremely active. Besides providing corner workers and Read More
  • MotoAmerica Superbikes at Atlanta April 17-19 +

    MotoAmerica Superbikes at Atlanta <span style=April 17-19" /> This famous track has always delivered some of the best motorcycle racing of the season. Immerse yourself with Friday qualifying and two full weekend days Read More
  • HSR Mitty April 24-26 +

    HSR Mitty <span style=April 24-26" /> Hundreds of legendary race cars from around the world will be making their way to the beautiful Michelin Raceway Road Atlanta circuit in Braselton, Georgia, Read More
  • Drift Atlanta and Global Time Attack May 8-9 +

    Drift Atlanta and Global Time Attack <span style=May 8-9" /> Drifting is a high-skill, high-powered motor sport that calls for drivers to control a car while it slides sideways at high speed through a marked Read More
  • WERA Cycle Jam May 29-31 +

    WERA Cycle Jam <span style=May 29-31" /> WERA Motorcycle Roadracing was founded in 1973 and remains the foremost place to develop talent in the sport of motorcycle Roadracing. The legacy of Pro Read More
  • NASA-SE June 13-14 +

    NASA-SE <span style=June 13-14" /> The National Auto Sport Association (NASA) was formed in 1991 to deliver high quality motorsports events to enthusiasts at major racing venues throughout the nation. Read More
  • SCCA July 25-26 +

    SCCA <span style=July 25-26" /> The Sports Car Club of America is the backbone of American road racing, and the Atlanta Region is extremely active. Besides providing corner workers and Read More
  • WERA Regional Double Header Sept. 5-6 +

    WERA Regional Double Header <span style=Sept. 5-6" /> WERA Motorcycle Roadracing was founded in 1973 and remains the foremost place to develop talent in the sport of motorcycle Roadracing. The legacy of Pro Read More
  • 1
Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta
Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta Michelin Raceway Road Atlanta