Road Atlanta plays a vital role in the community. In addition to the economic impact from 20+ events annually attracting over 320,000 visitors, Road Atlanta proudly supports numerous local and national charities. The track hosts the American Cancer Society Relay for Life and annually supports the Austin Hatcher Foundation. Road Atlanta also takes its role as a prominent corporate citizen very seriously. In addition to giving back to the community, the track actively takes part in green initiatives established by IMSA and NASCAR.