DAYTONA BEACH, Fla. (Sept. 20, 2013) – Continuing its commitment to revolutionize sports car racing in North America, the International Motor Sports Association (IMSA) today announced a 12-race schedule for the 2014 debut season of the TUDOR United SportsCar Championship starting with the 52nd running of the Rolex 24 At Daytona on Jan. 25-26.
“We have created a premium schedule for sports car fans, taking our new championship to some of the best road racing facilities in North America,” said IMSA CEO Ed Bennett. “Our event lineup also underscores the cooperative spirit of the merger between the GRAND-AM Rolex Sports Car Series and the American Le Mans Series presented by Tequila Patrón (ALMS). The ‘best of both worlds’ approach, our shared guidepost throughout the merger process, is certainly evident when you look at the 2014 schedule.
The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.
“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.
DAYTONA BEACH, Fla. (Aug. 9, 2013) – FOX Sports and IMSA (International Motor Sports Association) announced today a five-year multi-media rights deal that solidifies United SportsCar Racing’s home on television through the 2018 season.
Today’s announcement, which comes on the heels of last week’s news that FOX Sports will broadcast NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series races through 2024, bolsters FOX’s expansive motorsports coverage. The agreement also includes coverage of IMSA’s Continental Tire Sports Car Challenge for five years. Financial terms of the agreement were not disclosed.
The International Motor Sports Association (IMSA) and Continental Tire have reached a multi-year partnership agreement that will make Continental Tire the exclusive tire supplier in three classes during next year's inaugural United SportsCar Racing season.
Starting with next January's Rolex 24 At Daytona â the season-opening United SportsCar Racing event â Continental's exclusivity will extend to the new series' Prototype (P), Prototype Challenge (PC) and GT Daytona (GTD) classes. The GT Le Mans (GTLM) category will be open to multiple tire manufacturers.