TUDOR Named Title Partner for IMSA’s Sports Car Championship

The International Motor Sports Association (IMSA) announced today that TUDOR — an innovative and retro-chic brand — has been named entitlement partner for the next five years of what now will be known as the TUDOR United SportsCar Championship. The IMSA announcement this morning precedes TUDOR’s official U.S. launch this evening during New York Fashion Week.

“The 2014 season will feature the rebirth and revitalization of sports car racing in North America, and therefore it’s the ideal time to introduce a premium watch brand like TUDOR to our U.S. fans and partners, as well as further solidify our relationship with the international motorsports community,” said IMSA CEO Ed Bennett. “This is a natural progression of the fantastic relationship we’ve cherished for decades with our partners at Rolex.

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IMSA and FOX Sports Announce Five-Year Multi-Media Rights Deal

FOX Sports 1 and FOX Sports 2 to Broadcast Entire United SportsCar Racing, Continental Tire Sports Car Challenge

DAYTONA BEACH, Fla. (Aug. 9, 2013) – FOX Sports and IMSA (International Motor Sports Association) announced today a five-year multi-media rights deal that solidifies United SportsCar Racing’s home on television through the 2018 season. 

Today’s announcement, which comes on the heels of last week’s news that FOX Sports will broadcast NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series races through 2024, bolsters FOX’s expansive motorsports coverage. The agreement also includes coverage of IMSA’s Continental Tire Sports Car Challenge for five years. Financial terms of the agreement were not disclosed. 

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IMSA Tire Strategy Finalized For 2014 Season

Continental Tire To Be Exclusive Tire Supplier In Three United SportsCar Racing Classes

The International Motor Sports Association (IMSA) and Continental Tire have reached a multi-year partnership agreement that will make Continental Tire the exclusive tire supplier in three classes during next year's inaugural United SportsCar Racing season.

Starting with next January's Rolex 24 At Daytona – the season-opening United SportsCar Racing event – Continental's exclusivity will extend to the new series' Prototype (P), Prototype Challenge (PC) and GT Daytona (GTD) classes. The GT Le Mans (GTLM) category will be open to multiple tire manufacturers.

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10 Petit Le Mans Memories to Remember

Over the past 15 years there have been many thrilling moments at the Petit Le Mans powered by Mazda. This year’s race runs October 16-19 and will certainly be another classic as Road Atlanta bids farewell to the American Le Mans Series presented by Tequila Patrón (tickets are on sale here!).

So here are ten great memories from Petit Le Mans (it was hard to pick only ten):

1998 – The first Petit Le Mans will forever be remembered for the spectacular incident when the Porsche driven by Yannick Dalmas did a back flip along the backstretch. Here’s the video: Click Here

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Petit Fast Facts

  • 10 hours of racing
  • First run on October 10, 1998
  • Class winners of this event receive an automatic invitation to the following year's 24 Hours of Le Mans

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