Store 254 Now Open

It's finally here - your one-stop shop for Road Atlanta and event merchandise! Store 254 is open for business in the corner of the Road Atlanta administrative building and carries t-shirts, jackets, mugs, event memorabilia and more.

Store 254 is now open weekdays from 8am to 5pm and select event weekends and carries all the gear you need to represent your favorite track, both here and at home!

In addition to the permanent store located just outside the front gates, Store 254 will also have satellite shops set up around the track during certain spectator events, so there's no excuse to not stop by and check them out!

Visit the Shop

Note: The track is 2.54 miles long. See what we did there?!


Visit Florida Extends Partnership

Visit Florida Extends Partnership

Road Atlanta and Visit Florida have extended their existing partnership through 2016, to include the remainder of the exciting events still to come this year.

Read More

Petit Le Mans Podium Club

Enjoy your favorite sporting event by joining an exclusive club tailored to all sports car enthusiasts who want an unforgettable, all-inclusive experience at one of the best road racing courses in the world.
View the Podium Club brochure (PDF)

Purchase Podium Club Package
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Coming Up

  • SCCA Double SARRC July 23-24 +

    SCCA Double SARRC <span style=July 23-24" /> The Sports Car Club of America is the backbone of American road racing, and the Atlanta Region is extremely active. Besides providing corner workers and Read More
  • Gridlife August 26-28 +

    Gridlife <span style=August 26-28" /> Ever been to a track event that incorporates time attack, high performance driving experience (HPDE), full-course drifting and a car meet? Maybe. Ever been to Read More
  • WERA Regional Double Header Sept. 10-11 +

    WERA Regional Double Header <span style=Sept. 10-11" /> WERA Motorcycle Roadracing was founded in 1973 and remains the foremost place to develop talent in the sport of motorcycle Roadracing. The legacy of Pro Read More
  • Petit Le Mans Sept. 28-Oct. 1, 2016 +

    Petit Le Mans <span style=Sept. 28-Oct. 1, 2016" /> The Petit Le Mans (French for little Le Mans) is a sports car endurance race held annually at Road Atlanta in Braselton, Georgia, USA. It Read More
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