Store 254 Now Open
It's finally here - your one-stop shop for Road Atlanta and event merchandise! Store 254 is open for business in the corner of the Road Atlanta administrative building and carries t-shirts, jackets, mugs, event memorabilia and more.
Store 254 is now open weekdays from 8am to 5pm and select event weekends and carries all the gear you need to represent your favorite track, both here and at home!
In addition to the permanent store located just outside the front gates, Store 254 will also have satellite shops set up around the track during certain spectator events, so there's no excuse to not stop by and check them out!Visit the Shop
Note: The track is 2.54 miles long. See what we did there?!