Chevrolet Named "Official Truck" and
"Official Pace Car" of Road Atlanta
Road Atlanta and Chevrolet announced a new partnership today naming Chevrolet the "Official Truck" and the "Official Pace Car" of the scenic, 2.5 mile 12-turn road course.
"We are very excited to partner again with Chevrolet," said Geoff Lee, President of Road Atlanta. "Chevrolet has a storied history of motorsports success and Road Atlanta is recognized as one of the world's best road courses. It's a perfect match of two iconic racing brands. We're thrilled to have Chevrolet rejoin us and continue our long, successful relationship together".
Chevrolet will activate its sponsorship with a strong annual at-track presence that includes signage, vehicle displays at major races, use of the track for private consumer events, promotions and much more. In addition, a variety of Chevy trucks and SUVs will be used on the property throughout the year and a 2011 Corvette will serve as the "Official Pace Car" for most events.
"Road Atlanta is one of the most challenging road courses in North America, and Chevrolet has had a rich history. This relationship provides an opportunity for Chevrolet to showcase our products and to connect with current and prospective customers in an exciting and engaging way throughout the year," Jim Campbell VP Performance Vehicles and Motorsports. "It's great to partner with Road Atlanta again, and we are looking forward to very exciting times."
About Chevrolet: Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at www.chevrolet.com.
About Road Atlanta: Road Atlanta is recognized as one of the world's best road courses. The multipurpose motor sports facility is situated on 750 acres in the rolling hills of Northeast Georgia, just 35 miles north of Atlanta. The facility is utilized for a wide variety of events, including professional and amateur sports car and motorcycle races, driving and racing schools, corporate programs and testing for motorsports teams. Road Atlanta annually hosts more than 350,000 guests from 35 states and 18 countries. Major annual events at Road Atlanta include Petit Le Mans, Drift Atlanta and the AMA Superbike Showdown.
